Semi permanent 2017
Main Title
YEAR
2017
CLIENT
Semi permanent
STUDIO
Framestore
CREATOR
Hui Kai Su
ROLE
Concept Artist, Motion Designer, Compositor
以煉金術：為改變而設計
Semi Permanent 是一個以合作為核心的平台。來自設計產業各個領域的人才與想法，在這裡相互交流、碰撞與融合，正是這場藝術設計盛會如此特別的原因。
透過 Semi Permanent 2017 的開場片頭，我們希望捕捉合作、靈感、想像力與熱情相互凝聚的精神，展現這些力量如何匯聚並創造出非凡的成果。
今年的主題是 「Designing for Change（為改變而設計）」。設計曾經改變世界，未來也將持續帶來改變。透過協作的過程，融合不同想法、結合多元媒材，並發揮各種專業人才的能力，革命性的改變便有機會誕生。
這正是煉金術般神奇的創造過程。
ALCHEMY: DESIGNING FOR CHANGE
Semi Permanent is a platform built on collaboration. It is the blending and intermingling of people and ideas from every facet of the design industry that makes this festival so special. With our title sequence for the 2017 Semi Permanent Festival, we seek to capture the spirit of collaboration, inspiration, imagination, and enthusiasm coalescing to form something great.
This year's theme is Designing for Change. Design has changed the world and will continue to do so. Through a collaborative process: the fusing of ideas, the mixing of various mediums and the application of diverse talents, revolutionary change is discovered. This is the magical process of Alchemy.
風格圖 Styleframe
這個專案歷經多間國際設計公司的高強度競稿，最終憑藉獨特的創意概念與視覺提案脫穎而出，成功獲選執行。
The project was selected through a highly competitive international pitch, standing out among proposals from several leading design studios around the world.
象徵符號
象徵主義在煉金術中占有重要地位，而這點也可以與設計師所使用的各種電腦程式語言相互對照。
煉金術士所運用的神祕語言、象徵符號與「神聖幾何」（Sacred Geometry），都可以成為片頭動畫中的設計元素，藉此建立融合古老神祕學與當代數位技術的獨特視覺語彙。
SYMBOLISM
Symbolism is prominent in the art of Alchemy. A comparison can be drawn to the myriad of computer coding languages utilized by designers. The secret language, symbols and ‘sacred geometry’ of the Alchemists could be a design element in our title sequence.
Making of
煉金術是一種將普通、平凡的基礎物質轉化為黃金的技藝。這個概念與本屆藝術節的主題形成巧妙的隱喻。
身為藝術家與設計師，我們運用自己的思考、雙手，以及手邊可使用的工具與素材，從無到有地創造出美麗的事物。
煉金術士運用「祕密知識」來施展技藝，而設計師也同樣擁有一套屬於自身專業的獨特知識與技術。
Alchemy is the act of taking ordinary, mundane, base materials and transforming them into gold. This idea works metaphorically with the theme of the festival. As artists and designers, we use our minds, our hands, and the tools and ingredients at our disposal to create something beautiful from nothing.
Alchemists utilize “secret knowledge” to perform their trade. Much like designers share a sort of secret knowledge of their craft.
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